China Resources Breweries (CRB) announced last week that it was spending 80 million yuan (9.5 million euros) on advertising on the state-run CCTV, which is broadcasting the World Cup 2010 . Other mainland Chinese breweries have in … CRB is now working with South Africa’s SABMiller to produce the Snow brand of beer while Denmark’s Carlsberg and Asahi from Japan are now “strategic partners” with China’s national brand, Tsing-tao. Many bar owners in mainland China are …
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